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How Chee!

The Infamous Local TV Ad That Became Folklore

Year: 2026 DocumentaryComedyHistory Runtime: 50 min

Overview

From 1996 to 1998, a low-budget TV commercial for Saskatoon’s Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase “How Chee” and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfaces—at one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.

Genres

DocumentaryComedyHistory

Cast

Craig Silliphant

Craig Silliphant

Narrator / Host

Chris Murphy

Chris Murphy

Doc Subject

Lara Murphy

Lara Murphy

Doc Subject

Andy Kwan

Andy Kwan

Doc Subject

Justin Kwan

Justin Kwan

Doc Subject

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